Brand Value Analysis
The global pandemic has transformed the IT services landscape, accelerating change across the sector by 3-5 years. Those brands that were able and ready to shift quickly from purely operating as service providers to consulting and transformation partners have been reaping the benefits in the face of adversity. The large contract wins for IT services brands in Europe in the last year are the start of a trend we expect to continue; our analysis suggests that the strongest brands will capture the lion’s share of this expected growth.
Valuation Director, Brand Finance